|
|
It
is clear that mobile will be a very present player in many industries in
the future and the ecommerce industry is no exception. Many retailers
have already jumped on the bandwagon, but there are others who are still
hesitant. As
Ted Hong of
Fandango explains in this video, that hesitancy is not necessarily
bad.
Fandango has had great success with its mobile efforts, but the company
has also learned many valuable lessons. Because mobile is currently one
of the hottest trends, many retailers are so anxious to have a hand in
the game that they rush their mobile endeavors to market. According to
app activity aggregator Apptimism, there are more than 78,000 mobile
applications. With that many apps already available, retailers cannot
afford to have “just another app” to get lost in mix.
Before launching a mobile campaign, Hong advises other retailers to,
first of all, have a specific reason for their mobile efforts. Once
their reasoning is determined, they need to take their time to build an
effective product that will have staying power.
Mobile does open many doors of opportunity, but if retailers aren’t
fully prepared for it they could, in the end, waste time and money and
never see success.
|
|
|
You may be
eligible for
FREE
Membership to our
Exclusive Members
Area
Click Here
for details.
|
|
